After the success of Goodfellas, Casino was an obvious sequel to bring in a healthy return on Universal’s investment. And it did so by tapping into the same themes of violent criminality and opulence as its predecessor, but with even more grit. The movie is an expertly-crafted thriller that features a stellar cast, including Robert De Niro and Joe Pesci, making for a solid trio of acting powerhouses.
The games are always the main attraction at a casino, with classic table games like blackjack and poker offering a chance for players to pit their skills against each other in a game of strategy and skill. But slot machines are also popular, offering a more relaxed approach to gambling and a much lower barrier to entry for newcomers to the casino scene.
Regardless of how the games are played, one thing is for sure: The house always wins. This is due to a variety of built-in advantages that ensure the casino’s profitability. However, casinos do work to make the experience enjoyable and rewarding for their guests. This is done through comps, which are free goods and services awarded to “good” players, often based on the amount of money they spend and the length of time they play.
In addition to gaming, many casinos offer luxurious hotels and cutting-edge technology, flexible event and entertainment spaces, and delicious restaurants. To maximize revenue potential, marketing strategies must be in place that target the right event planners at the exact moment they’re searching for a venue. This is why it’s critical to understand the event trends that are shaping the industry and how they can be leveraged in your casino’s marketing efforts.