There’s something about gambling that makes people want to cheat, steal or scam their way into winning a jackpot. That’s why casinos spend a large amount of time, effort and money on security. A childhood friend of mine worked security at a casino in Atlantic City. He quit after only 3 months because he was so sick of people standing at slot machines soiling themselves because they believed they were on a winning streak.
There is much more to a casino than gaming. Casinos often offer luxury hotels, cutting edge technology, event and entertainment spaces, delicious restaurants and other amenities that make them attractive to a wider audience than just gamers. To capitalize on these unique selling points, casinos need to employ strategies that go beyond basic marketing to boost discoverability and attract group business.
While many casinos may focus on attracting the heaviest gamblers and high rollers, they can also entice new guests with comps like free hotel rooms, dinners, show tickets, or even airline flights based on how much a player spends at a particular casino. The key to maximizing discoverability for casino brands is to ensure that they are appearing in relevant searches and are being found at the moment when a prospective guest or customer is considering their options. To do this, they must take advantage of tools like Cvent’s Competitive Market Ads and Search Ads. These are proven solutions to increase a casino’s discoverability in the digital marketplace.